clarks shoes
global TV adverts for Clarks Shoes
overview
Clarks approached us to help them with a global TV and cinema advertising campaign to promote their Jack Nano and Daisy children’s shoe ranges. The adverts needed to showcase the current range of shoes, which include a free toy and game download. Clarks also asked to develop in-store point of sale images, a 2D comic builder, and mini-website for the brands.
PAINTING A PICTURE
Concept art captured Jack Nano on his mission to establish the palette and tone of his adventure.
3D PUPPETS
We built and rigged the characters ready for animation. A hand drawn turn around of each character was created to aid in the modelling.
ADDING MAGIC
Is there such a thing as too much sparkle. We never found out as we kept adding more and more sparkles to make Daisy's world shine!
LOOKING ITS BEST
Post production took care of the final grade and ensured each advert passed the necessary tests for broadcast and sharing our animations with the world!
result
A super-slick sci-fi adventure and some seriously sweet fashionista fun. The ads were shown globally on television and in cinemas. Clarks were really happy with the result. And so were we.
