life is strange: true colors
Hand drawn animated trailers
overview
With each installment of the much loved and critically acclaimed series Life is Strange, Square Enix has asked us to treat fans to a nostalgic animated teaser. To accompany the launch of each title on Nintendo Switch, we've created gorgeous animations to excite the fans! After receiving a glowing response from the fanbase, Square Enix also asked us to create lofi girl style animations for their releases too.
pre-production
Our first step is always to capture the iconic characters of the series. It is always a shame that this early exploratory stage doesn’t make it to the screen but that’s where the internet comes in handy! And when it comes to backgrounds, we start by creating a colour script to capture the tone of the animation. Life is Strange is known for it's use of the golden hour so a warm palette, offset by a cool foreground gives us the summer’s evening feel we're aiming for.
animation
We take a hand crafted, hand drawn approach to animating these characters but the detailed images on each of the character’s clothing (not to mention Chloe’s Tattoo) means that we require a technical approach as well. Toon Boom Harmony really shines when it comes to blending the traditional and the technical, and the rest was up to our team of animators to bring the relationships on screen to life.
result
We love working on a franchise with such a passionate fanbase and it gives us great pleasure when our contribution to their world is so well received. Fans have especially loved our lofi girl tributes and it has been a somewhat weird dream come true to make them as well! We relish every time that Square Enix has popped into our inboxes asking for the next installment of our hand drawn game trailers.
