tiny happy people
parenthood posts for social media
overview
Tiny Happy People, a BBC UK-wide initiative, were looking to create a series of funny, personal and informative animations about raising children to share on their Instagram. We worked with Tiny Happy People to find a playful and contemporary style that matched the casual tone of the scripts and fit into the brand and voice of the Tiny Happy People Instagram profile.
social scripts
Relatability is key on social media. Lucky for us our co-founder and father of two, Louis Jones, has a near endless archive of family life moments ready to be made into scripts!
DESIGN FOR THE SMALL SCREEN
For the visuals, we made sure they engaged the viewer quickly, worked without sound and used bold and clear designs that work on small screens.
FUN IN A BOX
The graphic style of our art and the square format of social media meant we could have fun with playful compositions.
GETTING THINGS MOVING
Clear and snappy animation brought each scene to life, capturing the manic moments of parenthood! Our characters were built for fun!
result
Our animations are amongst the most viewed posts on Tiny Happy People’s Instagram, creating likes, comments and smiles for all their followers. We love seeing the immediate reaction to our work and it is these types of comments that make it such a joy to create animation for social channels.
