woolly package
e4 e stings judges choice award winner
overview
Woolly Package is a slick 3D sting starring Aunt Fanny. She’s a sweet old dear with an extremely wicked side, who knits a thoughtful gift for her fancy man. We conceived and developed everyone’s favourite Aunt for a series of quick-fire shorts, full of misdirection and cheeky humour. The renowned E4 competition seemed like the perfect opportunity to introduce Aunt Fanny to a wider audience.
design
Here she is, with her iconic silhouette that'll make her unmistakable wherever her hijinks take her.
modelling
We translated everything about the design to the third dimension, making her lovelier and cheekier!
woolly wig
Aunt Fanny's hair is made of lots of balls of wool to bring a tactile stop motion feel to our character.
light our lady
Sun streams through the window catching Aunt Fanny's best side. It also catches dust in the air for a subtle sense of realism.
result
Our ten seconds of chuckle-some fun pipped hundreds of entries to make the shortlist. In a TV campaign, we fought head-to-head battles with other contestants before being knocked out in the semi-final by the eventual Public Choice Award winner #E4City. Fortunately however, we did go on to win the coveted Judges Choice Award. Now equally proud and fond of our Aunt, Woolly Package will be seen by millions as it airs regularly on E4 throughout 2016.
